Irrelevant comms puts consumer trust at risks

The deluge of junk and spam is making consumers mistrustful of how businesses handle their personal data. Retail was the industry least trusted with consumers’ data, with 74 per cent saying they don’t trust retailers. The sectors most trusted with consumers’ data were the public sector, financial services and healthcare, with around half of consumers trusting them (50 per cent 49 per cent and 48 per cent respectively). Perhaps not coincidentally, these are also sectors with rigorous regulations about how customer information is handled and used.

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