Loyalty and spend on the line

With loyalty and spend on the line, brands need to become more targeted today. When considering their reaction to receiving frustrating communication, consumers aren't afraid to take measures.

  • Two-thirds say they are less loyal to brands who communicate using irrelevant information
  • 63 per cent say they would spend less money
  • 57 per cent are willing to stop being a customer altogether

More information


Fill out your details to download the whitepaper