Future of Print

Printing has traditionally been thought of as just the white box in the corner of the office. That perception is changing rapidly as printing technologies evolve to become a core component of the manufacturing and production processes. In healthcare, pharmaceutical companies are manufacturing 3D printed prosthetic limbs tailored to specific patients. In retail, vendors are manufacturing shoes and printing designs on demand, reducing stock wastage. In education, students can buy personalised textbooks, reducing cost and improving learning.

A new study from Ricoh Europe, conducted by Coleman Parkes, examines how new and emerging printing technologies are helping to reshape industries and open up opportunities for businesses across the continent.

The survey was conducted in May 2018 and consisted of 3,150 respondents from businesses of all sizes based in Austria, Belgium, Luxembourg, Czech Republic, Denmark, Finland, France, Germany, Hungary, Italy, the Netherlands, Norway, Poland, Portugal, Russia, Slovakia, South Africa, Spain, Sweden, Switzerland, Turkey, the UK and Ireland.

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European business leaders put print centre-stage to drive innovation and agility

Business leaders must rethink the role of printing within their organisation. With 69% believing print will unlock vital revenue and 67% using it to provide competitive differentiation, printing has fundamentally moved from the back office to the boardroom. New printing capabilities are providing the foundations for strategic agility and innovation improvements. 39% have adopted new printing technologies to enable AI and automation. 

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