The majority of consumers (64 per cent) believe brands should do more to tailor communications to individual circumstances. And the good news is that consumers are happy to help. From those surveyed, 80 per cent are willing to give up personal information to ensure communications are targeted and relevant. In addition, 18 per cent would be happy to release their internet browsing habits, another 18 per cent would share their salary bracket, and one in ten would give up their health records.
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- Ricoh Process Efficiency Index
- Businesses play a risky game with document security
- Healthcare, education and financial service organisations at risk of document compliance breaches
- Existing business processes across Europe are unnecessarily labour intensive
- Managing the costs of document processes in Europe
- Document processes have far reaching impacts
- The European Union's Digital Agenda
Europe calls for a communications crackdown
The volume of irrelevant communication is pushing European consumer loyalty to breaking point with the majority ready to take action against brands and service providers.
A study called Communication Crackdown, conducted by Coleman Parkes Research and sponsored by Ricoh Europe, reveals how consumers are being inundated by irrelevant communications and junk mail, with 69 per cent having unsubscribed from a mailing list and 18 per cent having taken their business elsewhere.
The survey was conducted in January 2016 and consisted of 2,892 respondents from the UK, Ireland, France, Germany, Spain, Italy, South Africa, Switzerland, Poland, Russia, Belgium, Turkey, Netherlands, UAE, Sweden, Denmark, Saudi Arabia, Norway, Qatar, Finland and Kuwait.